Fully Remote: Google Ads & Meta Digital Marketing Specialist

Fully Remote: Google Ads & Meta Digital Marketing SpecialistNOTE: Applications without a separate cover letter will not be considered. Therefore, your cover letter is as important as your resume...Salary:Starts at $45,000. Negotiable based on experienceJob Description:MPW Marketing, in Clinton, NY, is looking for a Google Ads & Meta Digital Marketing SpecialistThis is a permanent full-time position up to 40 hours per week with the option for remote work.As a dynamic and forward-thinking company, we are seeking a skilled Digital Marketing Specialist to join our team and work alongside our team in the management of our Meta platform (Facebook and Instagram) and Google paid search ad campaigns. This role offers an exciting opportunity to collaborate with creative, media, and account teams in developing and executing comprehensive digital marketing strategies across multiple platforms.If you are a results-driven professional with expertise in Meta Ads and Google paid search, ready to drive impactful campaigns and contribute to our marketing success, we welcome you to apply and be part of our innovative team.Google Ads Platform Responsibilities:
• Create and optimize Google Ads campaigns across various platforms including Search, Display, and Local Service Ads.
• Conduct keyword research to identify profitable opportunities and enhance campaign performance.
• Write compelling ad copy tailored to target audiences to maximize click-through rates and conversions.
• Manage bidding strategies, budgets, and targeting options to ensure cost-effective campaigns.
• Monitor campaign performance metrics such as impressions, clicks, conversions, and ROI to make data-driven optimizations.
• Stay updated with the latest trends and developments in Google Ads to implement best practices and strategies.
Meta Ads Platform Responsibilities
• Develop and execute digital marketing strategies across Meta platforms including Facebook and Instagram.
• Create engaging ad campaigns tailored to target audiences to drive brand awareness and conversions.
• Monitor and analyze campaign performance metrics to optimize ads for maximum ROI.
• Collaborate with the creative team to design visually appealing ad creatives that resonate with the target audience.
• Stay updated on industry trends and platform changes to implement best practices in Meta Ads campaigns.
• Manage budgets effectively, adjust bidding strategies, and ensure cost-effective advertising campaigns.
• Conduct A/B testing to refine ad copy, visuals, and targeting for improved campaign performance.
Requirements
• 4-year College Degree
• Real-world experience managing campaigns in the following environments
o Google Paid Searcho Google Display Networkso Google Video Networks (YouTube)o Google Local Service Ads (LSA)o Meta Ads Platform (Facebook and Instagram)Time CommitmentThe minimum workweek is 40 hours, but there? a lot of flexibility when you work those hours. As long as everything is getting done and organization and communication are excellent, flex-time options are available to you.BenefitsA full time position with MPW includes generous benefits package, including health, dental, and vision insurance paid vacation and flex time, a retirement plan, performance-based bonuses, and reimbursement for continuing education.The AgencyMPW Marketing is a flourishing traditional and digital advertising agency based in Clinton, NY.MPW is in its 18th year and offers a full spectrum of marketing solutions, including identity, advertising, design, creative, production, media planning & buying, website development, online marketing, SEO, SEM & PPC, and custom programming to Fortune 500 companies as well as small- to mid-sized local and regional firms.We are 22 strong and looking to add to our team. We believe in creating a rewarding working environment. This position offers exceptional growth potential for the right candidate.Job Type: Full-timePay: From $45,000.00 per yearBenefits:?401(k)?401(k) matching?Dental insurance?Flexible schedule?Health insurance?Paid time off?Professional development assistance?Vision insuranceApplication Question(s):?I understand that a customized, creative and well written cover letter is a requirement to apply for this position.Education:?Bachelor's (Required)Experience:?Digital Marketing: 2 years (Required)Work Location: Remote

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