Director Marketing Colleges Universities

Location(s): United States of America City/Cities: Remote Travel Required: 26% - 50% Relocation Provided: Yes Job Posting End Date: April 11, 2024 Shift: Job Description Summary: This role is responsible for the strategic planning and acquisition of key colleges and universities while building relationships and partnering with the institutions. The candidate will ensure alignment of business priorities; compile and analyze financial, competitive, and other information about potential business partners, deals with national accounts, negotiations with potential clients and business partners. Individual contributor who guides others in resolving complex issues in specialized areas based on existing solutions and procedures.? LOCATION: Ideal candidate will be in Boston/New England/New York ? What You?ll Do for Us? Responsible for the strategic planning and acquisition of Key Colleges and Universities in the Northeast Region?. Responsible for aligning with regional leaders and bottlers on... long-term C&U (Colleges & Universities) asset acquisition, investment strategy and business plans with schools.? Responsible for building ?unbreakable relationships? and advancing partnerships with schools? senior leaders via the Collaborative Business Planning Process, Reinforcing our Coca-Cola Partner Commitment, student marketing and sustainability work.? Collaborates on C&U Channel Plans with Category leads to enable key platforms to be leveraged on college campuses.? Collaborating with region marketing enables our per caps (amount of packages per consumer sold) to increase and enables our regions to achieve their annual business plans.? This role will be to manage large system sponsorship investments and will also be responsible for managing direct marketing expenses.? This role is in place to manage our long term (5-10) year partnerships, enabling our aspirations to come to fruition, doubling our sales revenue on campuses over that term.? Qualification & Requirements? 5 or more years of experience in consumer-packaged goods / beverages industry or sports business? Cross-functional and agency management? Analytics experience ? ability to draw insights and action from data? Planning experience - strategic thinking (forward-looking vision and anticipating future needs)? Marketing Asset Negotiation Experience? Marketing Execution experience ? understanding of ?Path to Purchase? principles? Base Salary Range: $130,200 to $168,700 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered. What We Can Do?For?You? Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Skills: Brand Storytelling, Business Planning, Competitor Analysis, Corporate Budgets, Cross-Functional Integration, Leadership, Long Term Planning, Marketing Strategies, Negotiation, organization, Presenting with Impact, Project Management Pay Range: $153,000 - $175,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what?s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ? curious, empowered, inclusive and agile ? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we?re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We?re glad you?ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive

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