VP Global Marketing

Job Description: • Define and evolve Myriad’s enterprise brand, ensuring relevance, differentiation, and consistency across all touchpoints. • Lead corporate communications, thought leadership, PR, and reputation management. • Bring deep expertise in healthcare brand strategy—ideally with oncology experience—to position Myriad as a market leader. • Build and execute multi-channel marketing campaigns that drive adoption, awareness, and revenue growth across Oncology, Prenatal, and Mental Health businesses. • Partner with product and sales teams to deliver effective GTM strategies for new and existing offerings, aligning messaging and campaigns to commercial priorities. • Lead event strategy (industry conferences, customer summits, corporate events) to strengthen customer engagement and Myriad’s industry presence. • Drive innovation in digital marketing, including paid media, SEO/SEM, content marketing, and marketing automation. • Establish best-in-class digital campaigns and customer journeys that translate to measurable impact on pipeline and sales. • Lead, mentor, and develop a high-performing team focused on marketing execution • Set the tone for a collaborative, performance-driven, and customer-obsessed marketing culture. • Partner across the organization to ensure marketing strategy is aligned with enterprise growth goals. • Collaborate with sales leadership to ensure tight integration of marketing and sales execution, including enablement, training, and field engagement. • Drive consistent metrics, KPIs, and ROI analysis across campaigns and investments. Requirements: • 15+ years of progressive experience in marketing leadership roles, ideally with a mix of healthcare (pharma, biotech, diagnostics, or medical devices) and broader consumer experience. • Oncology marketing and brand-building experience strongly preferred. • Demonstrated success leading brand strategy, digital marketing, and GTM execution in complex, competitive markets. • Strong financial and analytical acumen; proven ability to measure marketing impact and tie activities to revenue outcomes. • Track record of building and scaling omni-channel marketing campaigns. • Experience managing and inspiring teams through organizational change and transformation. • Ability to communicate complex scientific/medical concepts simply and powerfully to diverse audiences. • Exceptional leadership, interpersonal, and influence management skills. Benefits: • Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options Apply tot his job