VP, Digital Marketing

About the position Datasite is seeking a seasoned and forward-thinking Vice President of Digital Marketing to lead our global digital marketing transformation across a complex, multi-product SaaS portfolio. In this role, you will not only own digital demand generation but also architect the marketing tech stack, optimize our digital infrastructure, and oversee paid and organic channels. As a senior leader with both strategic and executional acumen, you will shape how Datasite engages buyers online, driving traffic, pipeline, and brand equity while managing a small team and working cross-functionally to ensure seamless integration across product marketing, demand generation, field marketing, and content marketing. This is a hybrid position based in our Minneapolis, MN office (3-4 days per week in office). Responsibilities • Strategic digital leadership: Define and drive a comprehensive global digital marketing strategy spanning paid media, SEO/organic, and overall web presence, tailored for a multi-product SaaS enterprise. • Paid digital oversight: Lead and mentor the paid digital team, setting channel strategies (SEM, display, social, programmatic), optimizing paid spend, and ensuring campaigns deliver qualified pipeline and ROI. • Digital infrastructure & martech stack: Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution). Identify and deploy tools and processes that scale across regions and products. • Digital transformation & innovation: Spearhead initiatives to modernize digital practices from replatforming websites, implementing personalization or account-based digital tactics, to enabling data-driven workflows and optimization. • Web & organic strategy alignment: Oversee web strategy and organic growth (including oversight of web development and SEO/organic teams), ensuring the website and content ecosystem support demand generation and conversion. • Cross-functional collaboration: Work closely with product marketing, demand generation, regional marketing, and sales/rev-ops to align digital efforts with product launches, go-to-market plans, and revenue goals. • Performance measurement & optimization: Establish KPIs and dashboards to monitor digital performance (traffic, conversion rates, cost per lead, pipeline contribution, ROAS), conduct A/B testing and experimentation, and iterate based on data. • Team Development & Culture: Build and lead a small, high-performance digital marketing team, mentor team members, instill best practices, and promote continuous learning in digital channels. • Budget & Resource Management: Manage digital marketing budget, allocate resources across channels and campaigns, prioritize spend based on performance and strategic importance. • Thought Leadership & Competitive Monitoring: Stay ahead of digital marketing trends, especially in B2B SaaS, ABM, and marketing technology; assess competitor digital strategies and emerging channels for potential adoption. Requirements • 10+ years of experience in digital marketing, with multiple years in senior leadership or director-level roles in B2B SaaS or enterprise tech companies. • Demonstrated success in leading digital demand generation programs that drive pipeline and revenue growth, including both paid and organic channels. • Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools. Comfortable managing and evolving a complex digital infrastructure. • Proven ability to plan and execute digital transformation initiatives, e.g., re-platforming, technology upgrades, and building scalable digital workflows. • Hands-on familiarity with paid media (SEM, display, social), SEO/organic strategy, web optimization, and conversion rate optimization. • Analytical and data-driven mindset; experienced in defining and tracking KPIs, dashboards, and using data to guide decision-making. • Strong project management skills, ability to manage multiple initiatives concurrently in a fast-paced environment. • Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across product, sales, regional marketing, and executive leadership. • Bachelor’s degree in Marketing, Business, or related field (advanced degree a plus). Nice-to-haves • Previous leadership experience in a SaaS, virtual data room, tech, or enterprise software company. • Hands-on experience with Account-Based Marketing (ABM) in a B2B context, ideally integrating ABM into digital campaigns. • Familiarity with global or multi-region marketing operations, managing campaigns across different geographies, languages, and regulatory environments. • Experience with site replatforming, CMS migrations, or building scalable website/landing-page operations. • Comfort working with small, high-velocity teams, balancing strategic planning with hands-on execution. • Certifications in relevant digital marketing platforms (e.g., Google Ads, Google Analytics, marketing automation) or analytics/data certifications. • Knowledge of SEO/organic best practices, website optimization, and conversion rate optimization. Benefits • Benefits include health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits. 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