Social Media Strategist for Personal Brand (B2B, Tech, AI, SaaS)

Job Description I’m a LATAM senior software engineer and consultant working in AI, software development, and cloud communications (Twilio, CX systems, automation). I’m looking for a senior Social Media Strategist to help me audit my current presence and define a clear positioning and content direction across platforms. This is not a posting or scheduling role. I’m specifically looking for someone who can think strategically about personal branding, content, and growth for a technical founder. It is also important to note that my content is going to be made in Spanish and I have some examples of direct competitors that I can provide. What I Need Help With Initial Audit and Strategy • Audit my current online presence and positioning • Help clarify my niche, target audience, and differentiation. This is very important because I have 2 potential directions on where to go with my content so I need to know if I should focus on just 1 or do a mix on both • Define a strong personal brand narrative and messaging framework Content Strategy • Define core content pillars and themes • Recommend content formats for short-form and long-form • Identify which platforms to prioritize (YT, TikTok, X, LinkedIn, Blog, etc.) • Create a realistic posting and repurposing strategy Growth and Distribution • Suggest early growth experiments • Define how content ties back to authority and lead generation • High-level funnel thinking from content to business outcomes Deliverables • Clear positioning statement and niche definition • Content pillars and messaging framework • Platform-by-platform strategy • 30–60 day content roadmap • Practical recommendations I can execute myself or delegate Ideal Profile You are likely a • Social Media Strategist • Personal Brand Strategist • Content and Growth Strategist • Fractional Head of Marketing or Growth You should have • Experience working with founders, consultants, or technical profiles • Strong understanding of B2B content and personal branding • Proof of building or advising growing personal brands • Strategic mindset, not just execution Nice to Have • Experience with AI, SaaS, or developer-focused audiences • Experience turning content into inbound leads or consulting opportunities • You actively create content yourself Engagement Details • Initial project: strategy and audit (2–4 weeks) • Potential for ongoing fractional or advisory work if there’s a good fit How to Apply Please include • A short explanation of how you approach personal brand strategy • Examples of personal brands you’ve helped grow (or your own) • What you would look for in an initial audit Apply tot his job