Social Media Manager & Content Creator

• **This is a Freelance or Part-Time Opportunity*** Location: Hybrid (travel required to Portsmouth, NH; Salem, MA; and Haverhill, MA) About the Role: We’re looking for a creative and driven Social Media Manager & Content Creator to lead our digital presence across multiple platforms. This role combines strategy, content production, and on-the-ground coverage. The ideal candidate is equally comfortable behind the camera and in front of the analytics, with a passion for storytelling, branding, and community engagement. There are 3 Instagram accounts and 3 Facebook accounts. @barrio_salem, @barrio_haverhill, and @barrio_portsmouth Key Responsibilities: • Develop and execute social media strategies to grow brand awareness, engagement, and reach. • Plan, shoot, and edit high-quality photo and video content for use across Instagram, TikTok, Facebook, and other channels. • Travel regularly to Portsmouth, NH; Salem, MA; and Haverhill, MA to capture location-specific content. • Create and manage monthly content calendars, ensuring alignment with corporate campaigns, promotions, and events. • Write engaging captions and copy tailored to each platform. • Monitor trends, hashtags, and platform updates to keep content fresh and relevant. • Track performance metrics, analyze results, and optimize strategy based on insights. • Collaborate with internal teams (marketing, operations, events) to ensure brand consistency. • Manage community engagement: respond to comments, DMs, and reviews in a timely, brand-appropriate manner.Create and manage META advertising campaigns (Facebook & Instagram) to support hiring initiatives, highlight specials, and promote seasonal events and brand activations. • Qualifications: • 3+ years experience in social media management, content creation, or digital marketing. • Strong photography, videography, and editing skills (mobile + professional equipment). • Proficiency with editing tools (Adobe Creative Suite, Canva, CapCut, etc.). • Strong understanding of social media platforms, trends, and analytics. • Excellent writing skills with a sharp, engaging voice. • Ability to work independently, meet deadlines, and manage multiple projects at once. • Must be willing and able to travel regularly to Portsmouth, Salem, and Haverhill.Flexible schedule, including evenings/weekends when events require coverage. • Bonus Skills: • Experience in hospitality, food & beverage, or lifestyle brands. • Knowledge of Google Ads. • Graphic design experience. Candidates are highly encouraged to provide a portfolio! Attach or email to [email protected] Apply tot his job