Senior Manager, Digital Marketing – Advanced Surgical

Job Description: • Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration. • Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting. • Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results. • Manage digital spending budget and bid strategies to maximize the efficiency and effectiveness of ad spending. • Collaborate with Agencies and Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit. • Enhance digital ad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn. • Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team. • Write/suggest copy for paid ads (text overlay, captions, headlines), as well as keywords, site links descriptors, and other needs. • Lead A/B testing of content when appropriate. • Report to Advanced Surgical leadership on campaign performance, trends, and opportunities for improvement. • Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies. • Develop and implement digital tech stack to enable effective data-driven marketing. • Up to 25% travel based on internal meetings, customer needs, trade shows and project expectations. Requirements: • 8+ years of experience in digital marketing, with a focus on paid media and digital advertising. • 2+ years of prior marketing management experience. • 8+ years of experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) • 8+ years of experience developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & LinkedIn. • Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends. • Strong analytical skills with experience in data analysis and campaign performance reporting. • Proficiency with SEO/SEM, website reporting tools, and analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets. • Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders. • Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously. • Prior medical device experience. Benefits: • Competitive compensation • Excellent healthcare including medical, dental, vision and prescription coverage • Short & long term disability plus life insurance -- cost paid fully by CONMED • Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period • Employee Stock Purchase Plan -- allows stock purchases at discounted price • Tuition assistance for undergraduate and graduate level courses Apply tot his job