Senior Director, Marketing – Emerging Channels

Job Description: • Lead a team of emerging partner marketers, acting as a player-coach to scale these businesses into significant revenue drivers through integrated marketing strategy and execution. • Shape the marketing strategy for Arctic Wolf’s emerging channels, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a clear, differentiated value proposition and go-to-market plan. • Collaborate with Alliance/AWS, MSP, and Insurance marketing leads to build scalable, repeatable co-marketing frameworks that drive partner engagement, awareness, and demand generation globally. • Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments. • Build and deepen senior-level relationships across MSP, Insurance, and AWS/Alliances partners (e.g., Amazon Web Services, Chubb), representing Arctic Wolf Marketing as a trusted and strategic partner. • Develop and execute ambitious yet achievable marketing plans that fuel growth, guided by data-driven insights and a test-and-learn approach. • Pilot innovative marketing programs, from incentive-based campaigns to marketplace-led initiatives, that test and validate new ways to influence pipeline and strengthen partner collaboration. • Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf’s emerging channels. • Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments. • Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies. • Elevate Arctic Wolf’s brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner-focused marketing innovation. Requirements: • 8+ years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid-market focus a plus) • Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/Carrier) and AWS/Alliances (Amazon Web Services, other hyperscalers) • 6+ years prior management experience • Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community Benefits: • Equity for all employees • Flexible time off and paid volunteer days • RRSP and 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave