Senior Digital Marketing Data Analyst - Hybrid/Remote-240000AG
About the position Responsibilities • Serve as the primary digital marketing campaign data analyst for the NMDP enterprise marketing team. • Collaborate with Regional Marketing teams, marketing agency partners, and IT departments to implement digital campaign tracking and audience re-marketing technologies. • Develop multi-channel marketing campaign conversion-based performance reporting by combining data from paid and non-paid channels. • Utilize various marketing, analytics, and data visualization tools to provide performance reporting and insights. • Measure and map year-over-year pacing and progress of digital marketing campaigns against fiscal year goals. • Benchmark digital campaigns against industry standards at both global and niche market levels. • Monitor key campaign performance metrics and provide intervention strategies to ensure campaign goals are met. • Extract large data exports from multiple sources to ensure data security and quality. • Stay updated on digital marketing and analytics industry news and trends. Requirements • Proven experience in developing multi-channel digital marketing campaign reporting and dashboards. • Experience with bolthires Analytics GA360 UA to GA4 360 implementations. • Knowledge of digital ad tracking technologies, including audience remarketing and 1st party CRM marketing campaign audience data integrations. • Experience with GA4 conversion event tracking and data analysis. • Ability to communicate campaign performance results and insights to stakeholders. Nice-to-haves • Experience with Salesforce and Salesforce Marketing Cloud. • Familiarity with bolthires Looker Data Studio and bolthires Tag Manager. • Knowledge of industry-leading ad platforms and re-marketing technologies. Benefits • Remote or hybrid work options. • Collaborative work environment. • Opportunities for professional development. Apply tot his job Apply tot his job