[Remote] Senior Legal Media Buyer - Google Search & YouTube

Note: The job is a remote job and is open to candidates in USA. Duke Digital Group is seeking a Senior Legal Media Buyer with a proven track record in scaling performance-driven campaigns in the legal space using Google Search and YouTube. The role involves owning campaign strategy from setup to optimization, focusing on lead quality and sustainable growth. Responsibilities • Plan, launch, and manage high-volume Google Search and YouTube campaigns for legal lead generation • Own the full media buying lifecycle, including account structure, keyword strategy, bidding, budgets, and optimization • Partner with creative and landing page teams to develop and refine ad copy, video concepts, and conversion-focused messaging • Manage and scale media spend while maintaining efficiency across key performance indicators such as CPA, conversion rate, CTR, and CPC • Continuously test and iterate on keywords, audiences, creatives, formats, and bidding strategies to improve performance • Analyze performance trends to identify opportunities for scaling winners and eliminating inefficiencies • Produce clear, actionable reporting that communicates results, insights, and next steps to internal stakeholders • Stay current on Google Ads updates, policy changes, and legal advertising best practices • Proactively identify performance risks and implement optimizations to maintain campaign stability at scale Skills • 3+ years of direct response paid media experience, with hands-on ownership of Google Search and YouTube campaigns • Demonstrated experience running legal advertising campaigns (motor vehicle accidents, personal injury, mass tort, or similar verticals strongly preferred) • Strong understanding of Google Ads mechanics, including Quality Score, match types, bidding models, and conversion tracking • Experience managing larger budgets and high lead volume campaigns • Highly analytical with the ability to turn data into clear optimization actions • Comfortable collaborating cross-functionally and contributing strategic input on creative and messaging direction • Strong written and verbal communication skills • Proficient in Google Ads, Google Analytics, and reporting tools, with solid Excel or Google Sheets skills • Detail-oriented, organized, and able to manage multiple campaigns simultaneously in a fast-paced environment • Experience with call-based lead generation and call tracking platforms • Familiarity with YouTube direct response and performance video campaigns • Background working at a legal lead generation company or performance agency • Experience optimizing toward lead quality and downstream performance, not just front-end metrics Company Overview • Duke Digital Group runs data-driven performance marketing and lead generation with real-time optimization. It was founded in 2019, and is headquartered in Los Angeles, California, USA, with a workforce of 2-10 employees. Its website is Apply tot his job