Expert Digital Advertising Specialist Needed – LinkedIn Ads, Google Ads, Meta Ads & ABM Display

About the Role: We're seeking an experienced digital advertising specialist to manage and optimize our paid advertising campaigns across multiple platforms. This is a hands-on role requiring proven expertise in B2B advertising and account-based marketing strategies. Specific Responsibilities: LinkedIn Ads: -Create, launch, and optimize LinkedIn advertising campaigns -Develop audience targeting strategies for B2B prospects -A/B test ad creative, copy, and targeting parameters -Monitor campaign performance and provide regular reporting Google Ads (Search): - Build and manage search campaigns with keyword research and selection - Write compelling ad copy and optimize landing page alignment - Implement bid strategies to maximize ROI - Conduct ongoing optimization based on performance data Google Ads (Retargeting): -Set up and manage retargeting campaigns for website visitors -Create audience segments based on user behavior and page visits -Develop retargeting strategies across Display and Search networks -Optimize conversion paths for returning visitors Meta Ads (Facebook & Instagram): -Create and manage campaigns across Facebook and Instagram -Develop targeting strategies using Meta's audience tools -Set up retargeting using Meta Pixel data -Test ad formats including image, video, carousel, and Stories -Optimize campaigns for lead generation and conversions ABM Display Platform: -Execute account-based marketing display campaigns -Target specific companies and decision-makers -Coordinate messaging across platforms for target accounts -Track and report on account engagement and pipeline impact General Requirements: -Provide weekly performance reports with insights and recommendations -Stay within allocated budget while maximizing results -Collaborate with our team on strategy and creative direction -Implement conversion tracking and analytics setup across all platforms Apply tot his job