Experienced Marketing Operations Intern – Digital Marketing, Project Management, and Marketing Technology Development for Arity at Allstate
About Us At Allstate, we're more than just an insurance company – we're a team of innovators, problem-solvers, and difference-makers. For over 90 years, we've been driven by a passion to protect families and their belongings from life's uncertainties. Our innovative spirit has kept us ahead of the curve, from advocating for seat belts and airbags to being a leader in pricing sophistication, telematics, and device and identity protection. Today, we're proud to be a part of the Allstate Corporation, a company that's dedicated to helping people live a good life every day. About Arity Founded in 2016 by The Allstate Corporation, Arity is a data and analytics company that's revolutionizing the transportation industry. We collect and analyze vast amounts of data, using predictive analytics to build solutions that make transportation smarter, safer, and more useful for everyone. At the heart of our mission are the people who work here – the dreamers, doers, and difference-makers who call Arity home. We believe that work and life shouldn't be at odds with one another, and we want you to be yourself here. About the Role We're seeking an experienced Marketing Operations Intern to join our team at Arity. As a Marketing Operations Intern, you'll work closely with our Marketing Operations team to support digital marketing efforts, project management, and marketing technology operations. You'll gain hands-on experience in email marketing, website management, project coordination, and marketing automation systems. This role is designed for individuals interested in developing their skills in marketing technology, project management, and digital marketing strategies. Key Responsibilities Email Marketing: Assist with the coordination of email marketing campaigns, including newsletters, drip campaigns, and event communications. Collaborate with the marketing team to implement and refine email strategies to boost engagement and lead generation. Analyze email performance metrics to help optimize future campaigns. Website Operations & SEO: Help maintain the company's website by managing assets in the WordPress CMS. Assist in updating website content and optimizing internal linking, title tags, meta tags, and images to improve SEO performance. Coordinate with design and content teams to prioritize website updates. Marketing Operations & Project Management: Support the planning and management of marketing projects to ensure they're on track and aligned with business goals. Collaborate with the team to manage marketing operations in platforms such as Workfront. Lead Generation and CRM Management: Assist with lead management and tracking, ensuring accurate data entry and maintenance of leads. Help manage marketing automation tools like Salesforce and Pardot, ensuring seamless CRM operations and integration. Support the maintenance and organization of the marketing database, ensuring data accuracy and proper entry of new leads. Assist in monitoring database performance metrics to ensure optimal lead management and reporting. Qualifications We're looking for individuals who are currently pursuing a degree in Marketing, Business, Communications, or a related field. You should have an interest in digital marketing, project management, and marketing technologies. Basic knowledge of email marketing, SEO, or marketing automation is a plus. You should also have strong organizational and communication skills, as well as the ability to work independently and in collaboration with a team. Skills and Competencies We're looking for individuals who possess the following skills and competencies: Customer Centricity: You should be customer-focused and able to understand the needs of our customers. Digital Literacy: You should have a strong understanding of digital marketing and technology. Inclusive Leadership: You should be able to lead and manage a team in an inclusive and respectful manner. Learning Agility: You should be able to adapt quickly to new situations and technologies. Results-Oriented: You should be able to drive results and achieve goals in a fast-paced environment. Career Growth Opportunities and Learning Benefits We offer a range of career growth opportunities and learning benefits, including: Professional Development: We offer training and development programs to help you grow in your career. Mentorship: You'll have access to experienced mentors who can guide and support you in your role. You'll have the opportunity to network with other professionals in the industry. We offer flexible work arrangements to help you balance your work and personal life. Work Environment and Company Culture We're proud to offer a work environment that's inclusive, diverse, and supportive. Our company culture is built on the values of innovation, collaboration, and customer focus. We believe in empowering our employees to take ownership of their work and to make a meaningful impact in the industry. Compensation, Perks, and Benefits We offer a competitive salary and a range of benefits, including: Health Insurance: We offer comprehensive health insurance to help you and your family stay healthy. We offer a 401(k) plan to help you save for your future. You'll have access to paid time off to relax and recharge. We offer flexible work arrangements to help you balance your work and personal life. How to Apply If you're interested in this role, please click the link below to apply. We can't wait to hear from you! Apply for this job