Event Marketing Demand Generation Senior Coordinator

Salesforce is the #1 AI CRM, focused on driving customer success through innovation and collaboration. They are seeking an Event Marketing Demand Generation Senior Coordinator to support integrated marketing campaigns for various events, contributing to registration, engagement, and pipeline goals while collaborating with cross-functional teams. Responsibilities Support execution of demand generation campaigns for in-person, hybrid, and virtual events across website, email, organic, and paid digital channels Assist with development and delivery of attendee acquisition and event communications programs under guidance from Demand Generation leadership Execute assigned campaign tasks and timelines to support registration, attendance, and pipeline goals Coordinate with cross-functional partners across email, web, social, creative, performance marketing, and global teams to support integrated campaign delivery Support deployment, QA, and updates of event websites to ensure accuracy, functionality, and launch readiness Gather, organize, and maintain audience, registration, and campaign performance data to support reporting and insights Assist in preparation of weekly, monthly, and quarterly campaign performance reports and goal tracking Document processes, timelines, and best practices to support repeatable and scalable event marketing execution Manage day-to-day campaign operations, including creation, tracking, and follow-up of bills of materials, marketing requests, and tickets in Salesforce, Slack, and Asana Skills 1–3 years of experience in marketing, communications, events, or a related field Strong organizational and project coordination skills with high attention to detail Ability to manage multiple tasks and priorities in a fast-paced environment Clear, concise written and verbal communication skills Comfort working cross-functionally and collaborating with diverse teams Interest in learning omnichannel marketing strategies and demand generation fundamentals Analytical mindset with the ability to work with basic data, reports, and performance metrics Proficiency with collaboration and project management tools (e.g., Salesforce, Slack, Asana, or similar) or ability to learn quickly Curious, proactive learner with a growth mindset and positive attitude Ability to work a flexible schedule and travel 0–10% Experience supporting marketing campaigns or events at a technology or B2B company Familiarity with email, web, social, or paid media marketing Experience with reporting, dashboards, or basic analytics Strong attention to detail and interest in process improvement Exposure to live or virtual event marketing (Salesforce+ experience a plus) Benefits Time off programs Medical Dental Vision Mental health support Paid parental leave Life and disability insurance 401(k) Employee stock purchasing program Company Overview Salesforce is a cloud-based software company that provides customer relationship management software and applications. It was founded in 1999, and is headquartered in San Francisco, California, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship Salesforce has a track record of offering H1B sponsorships, with 1491 in 2025, 2298 in 2024, 1850 in 2023, 2849 in 2022, 2124 in 2021, 1960 in 2020. Please note that this does not guarantee sponsorship for this specific role.