Chief Marketing Officer & Co-Founder at Cresce

About the position We're building an AI-powered Consumption Manager that automatically optimizes European families' utility bills. We are starting in Italy where consumers and SMBs are negatively impacted the most in Europe. We need a bold, visionary marketing leader who can transform 'utility bill optimization' into a movement that challenges the status quo and attracts both users and investors. This is a co-founder role with significant equity and influence on our trajectory. We're committed to building a diverse founding team that reflects the families we serve. Responsibilities • Champion Our Mission: Lead our public voice across media, events, and consumer touchpoints • Build an Inclusive Brand: Craft our identity as everyone's financial ally against complex systems • Create Compelling Narratives: Develop stories that showcase our value to users and investors alike • Design for Growth: Create acquisition strategies that scale without burning out the team • Learn Regulatory Landscapes: Grow into understanding the utility regulatory environment with support from the team • Forge Meaningful Partnerships: Build relationships with potential partners through your approach that is open and consumer friendly. • Lead Market Expansion: Develop thoughtful blueprints for scaling beyond Italy to Europe Requirements • Background in founding or early marketing leadership in consumer tech or fintech • Track record of building brands that connect authentically with diverse consumer groups, that consumer and SMEs can relate to • Demonstrated ability to represent organizations effectively in high-visibility situations • Strong storytelling capabilities that translate across different audiences and channels • Data-informed approach to growth with measurable results in user acquisition • Exceptional organizational skills with proven ability to manage complex projects, prioritize effectively, and create structured processes while maintaining attention to detail • Fluency in Italian and English; other European languages welcomed • You've done it before, either building a brand from scratch, or starting your own business Benefits • True co-founder status (20%+ equity) with equal voice in company direction and culture, and a seat on the board • Competitive initial compensation structure through Partita IVA of €60k+ with clear growth path as soon as we reach the next round of funding • Opportunity to create a more financially equitable future for millions of European families • Flexible work arrangements that respect your need for work-life integration • Family-friendly policies from day one (we practice what we preach about financial wellbeing) • Founders committed to maintaining gender balance at all levels of the company Apply tot his job