Associate Staff Consultant, Paid Social

We’re looking for a performance-driven, growth-focused Performance Marketing Specialist focusing on Paid Social to own the strategy, execution, and optimization of paid media campaigns for our e-commerce business. This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across key platforms like Meta and Pinterest. You’ll work cross-functionally to fuel full-funnel growth—from awareness through conversion—across a dynamic and fast-paced digital landscape. Responsibilities: Launch, manage, QA, and continuously optimize paid social, display, and performance campaigns, with an emphasis on Meta (Facebook/Instagram) and Pinterest to drive customer acquisition and online sales. Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV). Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements. Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities. Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions. Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics. Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation. Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field. 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment. Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; strong understanding of social commerce trends and algorithm dynamics. Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus. Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.) Proven success managing campaigns to CPA, ROAS, and conversion rate goals. Collaborative and communicative team player with strong project management and stakeholder alignment skills. Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works. Amenable to work 3am-12pm, Monday to Friday We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 37 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in! Originally posted on Himalayas